We’re a stylish sister duo supported by a team of incredible hair and makeup artists in Houston and Dallas, set on giving brides the luxury experience they deserve on their wedding day. Choose a hair and makeup artist team who gets it (that’s us).
Etoilly Artistry was created by hair and makeup artists, Hailey Daniels and Kailey Fletcher, in December 2017. “Etoilly,” the company’s name, derives from their great-grandmother’s middle name, and pays homage to the great lady who owned a little beauty salon in Houston, Texas so many years ago.
After almost 3 years in business and hundreds Etoilly brides later, we have catered to some thousand of clients, and have grown our team into a group of talented artists that are skilled experts in the beauty industry. With hair and makeup studios in Dallas, Austin and Houston, we service brides all across Texas. We also travel to destination weddings for bridal hair and makeup artistry. We’ve traveled to Carmel, California, Laguna Beach, California, San Francisco, California, Scottsdale, Arizona, New Orleans, Louisiana, Palm Springs, California…just to name a few! Our highest priority is to provide excellent care, professionalism, expertise, and service to our clients.
Hailey Daniels is the cofounder of Etoilly Artistry and has been working in the bridal and beauty industry for the last 6 years. Her love for hair and makeup began at a young age as an aspiring professional dancer, and no good performance goes without a killer ensemble and hair and makeup application! She recieved her degree in Early Childhood Education from University of Houston in May 2016, but knew her heart belonged serving brides in the wedding industry. When she is not working weddings or managing the behind scenes of Etoilly Artistry, she is the wife of Jacob for the last almost 5 years, mother to 3 little girls (Lily (4), Claire (2.5), and Nancy Kay (due in February 2021), and blogger behind the lifestyle blog, Double Shot of Sass.
Kailey Fletcher is the cofounder of Etoilly Artistry and has been working in the bridal and beauty industry for the last 7 years. As a dancer and the ultimate gal’s gal, hair and makeup has been a passion ever since she could remember. She received her associates in applied science and cosmetology license in December 2015 after making the switch as a dance major at University of Houston. Her love and passion for beauty and weddings has fueled her passion for this industry and business all these years, and it is where she feels her most inspired. Residing in Dallas, Texas, she is also a newlywed to her husband, Paul, blogger of Double Shot of Sass, owner of The Lash Lounge Allen + Lakewood, dog mama to Cabella, and soon to be mama of Elle Catherine, due in May 2021. When she is not managing all 4 of her businesses, her and her family can be found enjoying their lakehouse and traveling to far-off places.
With over 7 years of experience in the marketing and communications industry, Hannah started working part-time for Etoilly Artistry at the beginning of 2019 and has grown into a full-time position as our team manager and lead communications consultant. She’s your go-to gal in our email inbox and has also been spotted assisting on wedding days! She has a marketing degree from the University of Houston and her creative mindset shows it. Her love for beauty, organization, and people truly shows through her personality! In Hannah’s free time you can find her hanging out with her pups and husband with a coffee cup in hand.
Aleya has been a gifted, self-taught makeup artist for the last 10 years! As a former visual arts major, Aleya found herself skipping painting classes to take on trial runs for brides and work runway shows, and she hasn’t looked back since! You can find her work on HBO and other major publications and media entertainment!
As a 2016 Texas A&M University grad, Jocelyn has developed her successful career in the beauty and bridal industry all thanks to her natural-born talent and love for connecting with people. As a little girl, Jocelyn’s fondest memories were born in the salon owned by her mother, and she knew from a young age that making others feel their most beautiful was never a farfetched dream. Jocelyn’s priority with all of her clients is to help them recognize that their own beauty already exists, and her job is to simply enhance their best features (because we all have them!). If you aren’t seeing Jocelyn working in the Etoilly studio or at a wedding, she is spending time with her newly married husband, Seth, and dog, Rocky!
Mom, fiance, salon owner, and bridal hairstylist, Taylor has been a licensed cosmetologist for the last 7 years, and her passion for hair was sparked as a little girl taming her own curly, red hair (it’s quite fantastic if we do say so ourselves). Taylor opened her salon in September 2015 and has found her true passion in eliciting beauty from the inside out with countless brides and salon clients, alike. After taking a short break from the bridal industry of Spring 2019 to have her sweet son, Taylor is back with a burning passion to make every bride feel like her most gorgeous self!
Chelsea McRae is a born and raised Houston gal who has been working as a full-time makeup artist for the last 3 years. Makeup has been her passion for as long as she can remember, and she truly finds this to be a dream job! When she’s not servicing brides all across Texas and training Etoilly Artistry makeup artists on new techniques and trends, she is the happiest under the sun with her family, working out outside, or finding the best margarita in town with her love, Alec.
Hannah is our bi-city artist servicing brides in both Austin and Houston! She has been creating effortless beauty looks for clients for the last 5 years, and is most inspired by her client’s natural beauty!
Ashley has been a certified makeup artist and licensed cosmetologist for the last 7 years, and her true passion lies in making her clients feel like their most beautiful selves! Ashley has trained under the renowned Mario Dedicanovic and many other trailblazers in the beauty industry. When she is not serving brides, you can find her as a loving mother and wife and serving full-time at her local church.
Jessica Kirkland has been a professional makeup artist for the last 7 years with extensive training and experience in the bridal and beauty industry. Jessica is a graduate of the University of Houston, HR recruiter by day, and makeup artist by weekend. Her favorite looks are soft, glowing, and enhancing one’s natural beauty. She is most inspired by the works of Emma Chen andanielle Jai. When she’s not working, you can find her rescuing all the precious puppies of Houston, snuggling with her puppy, Mia, and traveling!
Pro bridal hairstylist for 11 years, owner of The Lovely Hair Class, and full-time educator for the last 2 years. Candice often says bridal hair is both an ART, crafting something beautiful, and a SERVICE, meeting the needs of our clients’ vision for their special days, communicating effectively on what is possible for each individual, and making them feel like their best self. This former Aggie grad’s passion is teaching stylists that both have to be the priority. Teaching bridal hair is her full-time gig, but this mentor of ours can be seen stepping in as a guest artist with the lovely Etoilly Artistry team whenever her schedule allows!
This Nebraskan turned Dallasite is a Dallas Baptist University grad with a degree in graphic design but decided to take on makeup as a full-time career for the last 2 years. Joy sparked when playing with her mother’s cosmetic bag, swatching frosty blue eyeshade at the drugstore, and buying all the makeup things with her allowance growing up. As Tori grew older into her teen and college years and acquired a better taste in eyeshadow colors, she was the go-to gal for makeup amongst her girlfriends for makeup help for prom, socials, and formals. Tori is confident that she is living her dream of making other women feel beautiful as a career! When not working, you can find Tori traveling, reading, scouting out new restaurants with girlfriends, and spending time with her husband and dog!
Anna is an enneagram 3, snacks-obsessed, Dallas-based bridal hairstylist and licensed cosmetologist with 10 years of experience in hairstyling for brides, television, runway, editorial, commercial, and print. Doing hair for a living has been a dream of hers for as long as she can remember. Before doing hair full-time, she graduated with her marketing degree and worked at a 9-5 until she decided to jump into chasing her dreams headfirst. She left that desk job to go to hair school and never looked back! Her guilty pleasures include online shopping, chips and queso, and Dancing With The Stars. When she’s not working, you can find her with a margarita in hand at a Tex-Mex restaurant with friends, or snuggled on the couch with her husband Hunter and their rescue pup Hobbes.
Abigail is a 24 year old Texas A&M alumni with a love for making brides feel beautiful! She has a BFF for a husband, a golden retriever named Leo, and a baby on the way coming April 2022! She spends her free time reading the latest New York Times Best Seller, listening to a true crime podcast, taking her pup to the dog park, or hosting a dinner party! She’s been a wedding hair and makeup artist for 7 years, and absolutely loves it!
Jenna is one of Etoilly’s newer additions, currently assisting with both hair and makeup. Makeup has been a passion of hers for as long as she can remember, and she always enjoys continuously learning new techniques and skills within the craft. Jenna is a graduate of Texas Christian University, and now resides in Dallas with her husband Connor and their beloved golden retriever, Wiley. Jenna is a new momma to the cutest newborn, Liam! She is happiest curled up at home with her baby boy, catching up on her Bravo favorites with a glass of wine, or in the company of her friends and family.
Ariel has been a hairstylist since 2012 and couldn’t be happier with the path she’s chosen for her career. She enrolled in her junior year of high school and the rest is history! She loves taking classes, learning new techniques and fueling her passion to better herself as a stylist. When she’s not behind the chair, you can most likely find her in the gym, trying to make a new healthy recipe I found, or hopping on a plane for an adventure! Ariel can be found adventuring by hiking or the beach, or a mix of both when traveling!
Sloane is a small town girl who didn’t touch a makeup brush until she was 19 years old and hasn’t been able to put them down since! Since graduating cosmetology school in 2015, she has been published in ATX Women Magazine, Influencer Magazine and Brides of Austin! With 8 years of experience int he wedding industry, she has a true passion for helping brides feel their absolute best on their big day! When Sloane isn’t at a wedding, she’s seeking out her next concert and enjoying a margarita in hand!
Jessica is a Dallas based licensed hairstylist with 5 years of experience in bridal and event hairstyling! The beauty and fashion industry has always been an interest and goal of hers which led her to graduate from the Fashion Institute of Design & Merchandising in Los Angeles. Wanting to further her in her creative career, she enrolled in cosmetology school several years later and has been doing hair ever since! When she is not styling, she enjoys spending time with her boyfriend, catching the newest superhero movie, drawing and dreaming of her next travel destination!
Before moving to Texas, Sammy grew up on the little island of Guam with her Japanese grandmother. She would sit with her grandmother as she brushed out her roller set, massaged in skincare like a religion, and applied lipstick from tubes reminiscent of the modern Charlotte Tilbury! In all of the clients she styles, she sees a piece of her grandmother at that vanity. Sammy takes pride in prioritizing cruelty-free products with vegan options in consideration for all fur babies, especially her own cat, Louie. When not obsessing over hair, Sammy and her boyfriend, Erik, enjoy thrift/vintage shopping for both of their wardrobes or novel pieces for their home. She’s a die-hard romantic who watches all the rom-com movies, though her favorite are Wes Anderson films!
Lauren has been a professional makeup artist and hairstylist for the last 8 years! Her priority for her clients is to make everyone feel confident and beautiful in their own skin. Lauren’s love for beauty started when she fell in love with chunky barbie heels and lipstick as a kid!
Haley Wade has been an assistant with Etoilly Artistry since April 2021. She has been playing with hair for as long as she can remember, starting at the early age of 5 when she’d play “barbershop” with her cousins on the living room floor. Now, 20+ years later she has been working a 9-5 job for 10 years playing around with her co-workers’ hair. When she was asked to join Etoilly, it was the easiest (and quickest) yes! Getting to meet such sweet people, assist with hair, and help each artist brings her so much joy! In her free time, she likes to play with my two dogs (Zoey & Willow), hang out with her husband, go to church, and hang out with her family & friends!
Fallon is a native Houstonian gal, realtor and Aggie! She married her best friend and together are raising the best boy, Max, their Goldendoodle! I am childhood best friends with the founders, Hailey + Kailey and fell in love with all things beauty at an early age! Fallon’s idea of a perfect night includes queso, a skinny marg on the rocks and then going home to snuggle with her dog on the couch! She’s a realtor by week and a hair assistant by weekend!
Michelle is a full time Elementary Resource teacher. She loves working with her students during the week, but she is always excited when she gets to join the Etoilly Team and assist with hair and make up. She loved helping with hair and make up when she cheered in college at Baylor University and is so happy she gets to continue doing this in the real world! When she isn’t working, she loves spending time with her husband, who also works in the wedding industry, and her 85 pound rescue pup, Redding!
Jillian is a full time speech-language pathologist during the week but loves having the opportunity to flex her creative muscle assisting with hair and makeup for Etoilly. Growing up as a competitive dancer, she has always been interested in the makeup, glitz and glam that comes along with dancing. She loves helping women feel their best and getting to meet and talk new people. In her free time you can find her going to hot yoga and Pilates, talking for hours with friends, and snuggling with her kitten, Elphaba.
Grace Jones is currently a senior at Texas State University studying Digital Media Innovation and she joined the Etoilly team in November of 2020! In her free time she enjoys spending time at the San Marcos river that runs through campus. Her dream in life is to have her own makeup brand one day.
We’re not the only ones talking about how great we are. The Etoilly name is recognized far and wide. Just take a look at some of our featured hair and makeup artistry!
