We’re a stylish sister duo supported by a team of incredible hair and makeup artists in Houston and Dallas, set on giving brides the luxury experience they deserve on their wedding day. Choose a hair and makeup artist team who gets it (that’s us).
Etoilly Artistry was created by hair and makeup artists, Hailey Daniels and Kailey Fletcher, in December 2017. “Etoilly,” the company’s name, derives from their great-grandmother’s middle name, and pays homage to the great lady who owned a little beauty salon in Houston, Texas so many years ago.
After almost 3 years in business and hundreds Etoilly brides later, we have catered to some thousand of clients, and have grown our team into a group of talented artists that are skilled experts in the beauty industry. With hair and makeup studios in Dallas and Houston, we service brides all across Texas. We also travel to destination weddings for bridal hair and makeup artistry. We’ve traveled to Carmel, California, Laguna Beach, California, San Francisco, California, Scottsdale, Arizona, New Orleans, Louisiana, Palm Springs, California…just to name a few! Our highest priority is to provide excellent care, professionalism, expertise, and service to our clients.
Hailey Daniels is the cofounder of Etoilly Artistry and has been working in the bridal and beauty industry for the last 6 years. Her love for hair and makeup began at a young age as an aspiring professional dancer, and no good performance goes without a killer ensemble and hair and makeup application! She recieved her degree in Early Childhood Education from University of Houston in May 2016, but knew her heart belonged serving brides in the wedding industry. When she is not working weddings or managing the behind scenes of Etoilly Artistry, she is the wife of Jacob for the last almost 5 years, mother to 3 little girls (Lily (4), Claire (2.5), and Nancy Kay (due in February 2021), and blogger behind the lifestyle blog, Double Shot of Sass.
Kailey Fletcher is the cofounder of Etoilly Artistry and has been working in the bridal and beauty industry for the last 7 years. As a dancer and the ultimate gal’s gal, hair and makeup has been a passion ever since she could remember. She received her associates in applied science and cosmetology license in December 2015 after making the switch as a dance major at University of Houston. Her love and passion for beauty and weddings has fueled her passion for this industry and business all these years, and it is where she feels her most inspired. Residing in Dallas, Texas, she is also a newlywed to her husband, Paul, blogger of Double Shot of Sass, owner of The Lash Lounge Allen + Lakewood, dog mama to Cabella, and soon to be mama of Elle Catherine, due in May 2021. When she is not managing all 4 of her businesses, her and her family can be found enjoying their lakehouse and traveling to far-off places.
With over 7 years of experience in the marketing and communications industry, Hannah started working part-time for Etoilly Artistry at the beginning of 2019 and has grown into a full-time position as our team manager and lead communications consultant. She’s your go-to gal in our email inbox and has also been spotted assisting on wedding days! She has a marketing degree from the University of Houston and her creative mindset shows it. Her love for beauty, organization, and people truly shows through her personality! In Hannah’s free time you can find her hanging out with her pups and husband with a coffee cup in hand.
Chelsea McRae is a born and raised Houston gal who has been working as a full-time makeup artist for the last 3 years. Makeup has been her passion for as long as she can remember, and she truly finds this to be a dream job! When she’s not servicing brides all across Texas and training Etoilly Artistry makeup artists on new techniques and trends, she is the happiest under the sun with her family, working out outside, or finding the best margarita in town with her love, Alec.
As a 2016 Texas A&M University grad, Jocelyn has developed her successful career in the beauty and bridal industry all thanks to her natural-born talent and love for connecting with people. As a little girl, Jocelyn’s fondest memories were born in the salon owned by her mother, and she knew from a young age that making others feel their most beautiful was never a farfetched dream. Jocelyn’s priority with all of her clients is to help them recognize that their own beauty already exists, and her job is to simply enhance their best features (because we all have them!). If you aren’t seeing Jocelyn working in the Etoilly studio or at a wedding, she is spending time with her newly married husband, Seth, and dog, Rocky!
This Nebraskan turned Dallasite is a Dallas Baptist University grad with a degree in graphic design but decided to take on makeup as a full-time career for the last 2 years. Joy sparked when playing with her mother’s cosmetic bag, swatching frosty blue eyeshade at the drugstore, and buying all the makeup things with her allowance growing up. As Tori grew older into her teen and college years and acquired a better taste in eyeshadow colors, she was the go-to gal for makeup amongst her girlfriends for makeup help for prom, socials, and formals. Tori is confident that she is living her dream of making other women feel beautiful as a career! When not working, you can find Tori traveling, reading, scouting out new restaurants with girlfriends, and spending time with her husband and dog!
Aleya has been a gifted, self-taught makeup artist for the last 10 years! As a former visual arts major, Aleya found herself skipping painting classes to take on trial runs for brides and work runway shows, and she hasn’t looked back since! You can find her work on HBO and other major publications and media entertainment!
Jessica Kirkland has been a professional makeup artist for the last 7 years with extensive training and experience in the bridal and beauty industry. Jessica is a graduate of the University of Houston, HR recruiter by day, and makeup artist by weekend. Her favorite looks are soft, glowing, and enhancing one’s natural beauty. She is most inspired by the works of Emma Chen andanielle Jai. When she’s not working, you can find her rescuing all the precious puppies of Houston, snuggling with her puppy, Mia, and traveling!
Mom, fiance, salon owner, and bridal hairstylist, Taylor has been a licensed cosmetologist for the last 7 years, and her passion for hair was sparked as a little girl taming her own curly, red hair (it’s quite fantastic if we do say so ourselves). Taylor opened her salon in September 2015 and has found her true passion in eliciting beauty from the inside out with countless brides and salon clients, alike. After taking a short break from the bridal industry of Spring 2019 to have her sweet son, Taylor is back with a burning passion to make every bride feel like her most gorgeous self!
Hannah is our bi-city artist servicing brides in both Austin and Houston! She has been creating effortless beauty looks for clients for the last 5 years, and is most inspired by her client’s natural beauty!
Ona began her love for beauty at a young age as she used makeup as a tool to build confidence and elicit creativity, and since then, she has made it her purpose in life to do the same for others as a professional makeup artist. When not working with clients, she indulges in traveling, cooking, quality time with friends and family all while living in Houston, Texas!
Ashley has been a certified makeup artist and licensed cosmetologist for the last 7 years, and her true passion lies in making her clients feel like their most beautiful selves! Ashley has trained under the renowned Mario Dedicanovic and many other trailblazers in the beauty industry. When she is not serving brides, you can find her as a loving mother and wife and serving full-time at her local church.
Kristen has been a professional makeup artist since she was 19-years-old, and has taken her career full time for the last 4 years! Before joining Etoilly Artistry, this Aggie grad had a successful career in medical sales but ultimately chose to follow her heart and embark on a career in the bridal and beauty industry when she had her first baby girl, Cora. While also lending her talents to the Etoilly Artistry team, Kristen is also the co-founder of College Station-based hair and makeup company, Glow & Grace! When she’s not working, she’s a devoted wife to Brooks, mama to Cora and Emery, lover of the sea, and may or may not be creating a fast pass line for mothers in the Starbucks line (this one could possibly be a stretch).
Pro bridal hairstylist for 11 years, owner of The Lovely Hair Class, and full-time educator for the last 2 years. Candice often says bridal hair is both an ART, crafting something beautiful, and a SERVICE, meeting the needs of our clients’ vision for their special days, communicating effectively on what is possible for each individual, and making them feel like their best self. This former Aggie grad’s passion is teaching stylists that both have to be the priority. Teaching bridal hair is her full-time gig, but this mentor of ours can be seen stepping in as a guest artist with the lovely Etoilly Artistry team whenever her schedule allows!
We’re not the only ones talking about how great we are. The Etoilly name is recognized far and wide. Just take a look at some of our featured hair and makeup artistry!